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It's not a label, it's a status, earned by a handful of enduring garments which never fade from our wardrobe.

Dependable, reliable, constantly evolving, stitch by stitch, only to get better with time.

Legends don't arrive with their status. They earn it.

LGND:Dunhill Bomber

Some jackets need an occasion. The dunhill bomber isn't one of them. Lightweight, easy to throw on and made from recycled materials, it's built to work with just about everything else in your wardrobe. Which is probably why it'll spend more time on your shoulders than on the hanger.

Shop the Dunhill Bomber

LGND: Mayfair ZQRX Suit

The suit that set the standard. The Mayfair is cut from 100% traceable New Zealand zqrx merino – naturally breathable , lightweight and built to wear well . With the comfort to get you through a full day and the polish to handle whatever comes after, it ’ s the suit that earns its keep.

Shop the Mayfair ZQrx Suit

LGND: Thatcher Oxford Shirt

The everyday legend. The thatcher Oxford is the shirt that gets more wear than most. Cut from mid-weight, responsibly sourced cotton, it ’ s easy to dress up, easy to wear down and dependable enough to reach for without thinking twice . Just a very good shirt.

Shop the Thatcher Oxford Shirt

LGND: Regent Polo

The polo that gets it right. Made from 100% organic cotton pique , the regent has the easy versatility of a good polo with enough structure to keep things considered. Under a blazer, with chinos or on its own – it rarely needs much thought. That ’ s probably why it ’ s become a legend.

Shop the Regent Polo

LGND: Carnaby Chino

The pair that gets plenty of wear. The carnaby is the sort of chino that makes getting dressed easy. Smart enough for the office , relaxed enough for the weekend, and versatile enough to make getting dressed pretty straightforward. Legendary for good reason.

Shop the Carnaby Chino

LGND: Skyland ZQRX Merino

The benchmark for better. The skyland is made from 100% traceable New Zealand merino – naturally warm, breathable and soft without the bulk. Easy to throw on, easy to layer and built to work hard without looking like it is . A quiet heavyweight.

Shop the Skyland ZQrx Merino